Zero Trust isn’t a product. It’s an operating model.
The concept emerged in the 1990s, and the term was formalized in 2009 by John Kindervag, then a Forrester analyst. It’s an evolving methodology implemented through both process and technology. Many organizations have adopted elements of Zero Trust, but few operate a comprehensive Zero Trust architecture across all protected surfaces.
In the AI age, that’s no longer optional. It’s foundational. As threat actors leverage AI to accelerate attacks, Zero Trust is surfacing in conversations that didn’t start as security deals. Network upgrades, cloud migrations, and SD-WAN deployments now require Zero Trust foundations.
But here’s where most organizations get stuck: they spend months mapping complex, multi-vendor Zero Trust architectures and trying to coordinate policies across disconnected tools. Why does this approach keep failing?